September 6, 2004
System and Market Services of America (SAMSA) in Saginaw, Mich., is proud to offer new and improved Internet marketing services for websites on both a statewide and national level. SAMSA’s improved services will include search engine optimization for websites to improve their site ranking in “natural” listings, and pay-per-click management on Google Adwords and Overture. These services will help to improve the overall exposure of a business website, and the return on investment that is lacking with many current sites.
The new Internet Marketing services will be led by Website Marketing Specialist Todd Malicoat. Todd completed a dual-bachelors degree program in Management Information Systems/ Business Administration from Northwood University in the summer of '03 after completing his thesis turned e-book on Planning, Developing, and Promoting a Successful Website for Small Business. Todd is also the Vice President of the Great Lakes Web Professionals and is a moderator of the "Professional Webmaster Business Issues Forum" at the premier Internet Marketing forum on the Internet: Webmasterworld.com (under the alias stuntdubl). Webmasterworld is world-renowned for helping individual webmasters interested in Internet subjects such as search engine optimization, programming, design, and much, much more.
“Many small to medium sized business owners have no idea that this technology exists,” Todd says. “They are busy working hard on running their business, and advertise only in traditional mediums. The new avenues that the Internet offers are now providing very measurable and lucrative results for those who have embraced it.” The new SAMSA Internet marketing services are designed to help small business owners find high returns on their advertising budgets. Localized targeting is finally making advertising on the web for small businesses a real solution for attracting new customers.
SAMSA has been responsible for creating several dozen websites over the past few years including www.4vehicleaccessories.com, www.localareaguide.com, www.myklc.com, and many more. “Many of our clients are experimenting with our new services, and have been very pleased with the results,” says President Mike Stackhouse. “We are also attracting many new customers whose sites have lain stagnant because they were designed and built but never marketed.”
There are many untruths in the world of Internet marketing, and SAMSA is trying to improve this situation by educating clients. For example, there is no sense in submitting a website multiple times to 10,000 search engines when there is really just a handful that will provide a site with meaningful traffic. SAMSA search engine optimization and pay-per-click management services are designed to educate a client to grasp the concepts and benefits of Internet marketing. SAMSA will be offering a free feasibility study for the next 30 days to showcase these new services to prospective clients. This study will include a brief overview of how a site stacks up to the competition, and what options are available for improved exposure.
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