Email Marketing

• Five Deadly Sales Letter Mistakes
  September 12, 2004
  To be effective, your sales letter must be opened, read, believed and acted upon. To do this, it must attract attention, warm the interest of the reader, create a desire for your product or service, and cause your prospect to take positive action. Following are "Five Deadly Sales Letter Mistakes":
• Conquering the search and e-mail marketing divide will convert more sales
  September 9, 2004
  By bringing their e-mail and search engine marketing programs more in sync, web retailers can see a positive impact on their online sales conversion rate.
• Online Marketing Through Newsletters
  August 16, 2004
  So you want to start publishing an online newsletter? Why? Because that’s what all the online marketing experts and gurus said to do. You’ve been told you’ll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook. I am not going to tell you that because I know it’s not that simple. In fact, I’ll tell you the truth as I’m always compelled to do, and offer you an alternative while I’m at it.
• 12 Tips for Successful Opt-in Email Newsletters
  July 29, 2004
  Do you keep in touch with your current and previous clients? Are you building an email list of your potential customers? What about those prospects that you’ve been meaning to contact... do you feel a little awkward cold-calling them?
• E-newsletters, E-Promotions, Viral Marketing
  Reaching out to new customers works very well through email, but the power comes when you start sending out periodical messages to a growing list of interested prospects and customers.
• How to write an email Masterpiece
  Writing a winning email message requires attention to format and style, of course, but little things suddenly mean a world of difference. What do you put in the Subject line?
• Email 101: How to Market Effectively
  Believe me, it is certainly not easy to make email acquisition work. It can, however, be done. How do we know? We do it every day for our clients. How do we make it work? Let me tell you.