Internet Marketing Articles

• Search Engine Marketing and Trademarks
  October 23, 2004
  In today’s competitive markets, it’s a well-known fact that trademarks and well-known brand names can achieve a much higher conversion rate than with generic keywords. That statement makes a lot of sense.
• Seven Reasons Why Business Should Blog
  October 10, 2004
  Blog enthusiasts are excellent evangelist candidates. They're early adopters. Often, they're serial buzz spreaders, and they can funnel waves of others just like them toward your blog and your organization, especially if it's a small business.
• The Holistic Approach to Search Engine Marketing
  September 12, 2004
  Although "holistic" is often used to describe a particular approach to medicine (in which the emphasis is on treatment of the whole individual), it is also appropriate to apply it to other disciplines, including search engine marketing (SEM).
• Five Deadly Sales Letter Mistakes
  September 12, 2004
  To be effective, your sales letter must be opened, read, believed and acted upon. To do this, it must attract attention, warm the interest of the reader, create a desire for your product or service, and cause your prospect to take positive action. Following are "Five Deadly Sales Letter Mistakes":
• Technology to Drive Changes in Search Engine Marketing
  September 9, 2004
  Search engine marketing has matured and is now viewed as an important component in mainstream marketing. The environment is going to change becoming more complex as new features and improved technologies create new opportunities for E-Tailers, marketers and designers. Practically all forms of communication will be digital in the coming years.
• Conquering the search and e-mail marketing divide will convert more sales
  September 9, 2004
  By bringing their e-mail and search engine marketing programs more in sync, web retailers can see a positive impact on their online sales conversion rate.
• SEM Marketing Leverage
  September 6, 2004
  Your site, product mix, and prices affect user experience. Your search budget is only as good as your site lets it be. The money is already working hard. To make it work harder still, consider improvements you can make to the overall user experience. Turn a visit experience into a buy experience, or at least a decision experience.
• ROI Real-Time
  September 6, 2004
  The task of ROI measurement gets more complex as marketing disciplines become more integrated. More than estimating the traffic passing a billboard or the demographic yield for a 30-second spot, brand marketers must now parse out the individual and combined impact of promotion, advertising and p.r. efforts.
• SAMSA Enhances Internet Marketing Services
  September 6, 2004
  System and Market Services of America (SAMSA) in Saginaw, Mich., is proud to offer new and improved Internet marketing services for websites on both a statewide and national level.
• Bid Change Frequency, how often do you do it?
  September 1, 2004
  OK, you're a sophisticated search marketer and you immediately saw the need for automated bid optimization. Running thousands of keywords - on multiple engines - with varying cost per acquisition targets all competing in real-time auctions for top positions not only seemed daunting but utterly impossible to manage manually.
• Creating Compelling Search Engine Ads and Landing Pages
  August 25, 2004
  Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
• Abandoned Carts Remain A Problem For Online Retailers
  August 18, 2004
  The latest issue of DoubleClick's quarterly E-Commerce Site Trend Report shows that while tools like on-site search are prompting consumers to buy more often and spend more per purchase, cart abandonment is still the industry's number one issue.
• Creating Compelling Search Engine Ads and Landing Pages
  August 18, 2004
  Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
• Six Ways to Increase Marketing ROI
  August 17, 2004
  Growing companies need to concentrate on what they do best—which, often, isn't marketing. Worse yet, paid advertising, direct mail, publicity and event sponsorships are only a few of the channels vying for your marketing dollar. Today's information explosion and proliferation of media outlets add to the squeeze on marketing budgets.
• Online Marketing Through Newsletters
  August 16, 2004
  So you want to start publishing an online newsletter? Why? Because that’s what all the online marketing experts and gurus said to do. You’ve been told you’ll pull in lots of new customers if you just start publishing an online newsletter AND purchase their list magnet ebook. I am not going to tell you that because I know it’s not that simple. In fact, I’ll tell you the truth as I’m always compelled to do, and offer you an alternative while I’m at it.
• The Second Reason Why Customers Don’t Buy
  August 10, 2004
  In marketing, is persuasion all that it takes to convince a customer to buy? If that were the case, customers who were swayed by your logic would snap up your goods and services instantly. Yet a persuasive marketing strategy is clearly not enough.
• Lost Per Click: Search Advertising & Click Fraud
  July 31, 2004
  Click fraud -- the practice of clicking on a text advertisement served by a search engine for the sole purpose of forcing the advertiser to pay for the click -- is emerging as an important concern for search engine marketers.
• Networking for Dollars
  July 29, 2004
  Dream financiers. You know who they are: bankers, venture capitalists, those extraordinary high-net-worth individuals called angel investors.
• 12 Tips for Successful Opt-in Email Newsletters
  July 29, 2004
  Do you keep in touch with your current and previous clients? Are you building an email list of your potential customers? What about those prospects that you’ve been meaning to contact... do you feel a little awkward cold-calling them?
• E-newsletters, E-Promotions, Viral Marketing
  Reaching out to new customers works very well through email, but the power comes when you start sending out periodical messages to a growing list of interested prospects and customers.
• How to write an email Masterpiece
  Writing a winning email message requires attention to format and style, of course, but little things suddenly mean a world of difference. What do you put in the Subject line?
• Email 101: How to Market Effectively
  Believe me, it is certainly not easy to make email acquisition work. It can, however, be done. How do we know? We do it every day for our clients. How do we make it work? Let me tell you.