Marketing Strategy

• Search Engine Marketing and Trademarks
  October 23, 2004
  In today’s competitive markets, it’s a well-known fact that trademarks and well-known brand names can achieve a much higher conversion rate than with generic keywords. That statement makes a lot of sense.
• Seven Reasons Why Business Should Blog
  October 10, 2004
  Blog enthusiasts are excellent evangelist candidates. They're early adopters. Often, they're serial buzz spreaders, and they can funnel waves of others just like them toward your blog and your organization, especially if it's a small business.
• The Holistic Approach to Search Engine Marketing
  September 12, 2004
  Although "holistic" is often used to describe a particular approach to medicine (in which the emphasis is on treatment of the whole individual), it is also appropriate to apply it to other disciplines, including search engine marketing (SEM).
• Technology to Drive Changes in Search Engine Marketing
  September 9, 2004
  Search engine marketing has matured and is now viewed as an important component in mainstream marketing. The environment is going to change becoming more complex as new features and improved technologies create new opportunities for E-Tailers, marketers and designers. Practically all forms of communication will be digital in the coming years.
• SEM Marketing Leverage
  September 6, 2004
  Your site, product mix, and prices affect user experience. Your search budget is only as good as your site lets it be. The money is already working hard. To make it work harder still, consider improvements you can make to the overall user experience. Turn a visit experience into a buy experience, or at least a decision experience.
• ROI Real-Time
  September 6, 2004
  The task of ROI measurement gets more complex as marketing disciplines become more integrated. More than estimating the traffic passing a billboard or the demographic yield for a 30-second spot, brand marketers must now parse out the individual and combined impact of promotion, advertising and p.r. efforts.
• SAMSA Enhances Internet Marketing Services
  September 6, 2004
  System and Market Services of America (SAMSA) in Saginaw, Mich., is proud to offer new and improved Internet marketing services for websites on both a statewide and national level.
• Bid Change Frequency, how often do you do it?
  September 1, 2004
  OK, you're a sophisticated search marketer and you immediately saw the need for automated bid optimization. Running thousands of keywords - on multiple engines - with varying cost per acquisition targets all competing in real-time auctions for top positions not only seemed daunting but utterly impossible to manage manually.
• Creating Compelling Search Engine Ads and Landing Pages
  August 25, 2004
  Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
• Abandoned Carts Remain A Problem For Online Retailers
  August 18, 2004
  The latest issue of DoubleClick's quarterly E-Commerce Site Trend Report shows that while tools like on-site search are prompting consumers to buy more often and spend more per purchase, cart abandonment is still the industry's number one issue.
• Creating Compelling Search Engine Ads and Landing Pages
  August 18, 2004
  Effective search engine advertising goes far beyond simply bidding on keywords. With both ads and landing pages, you have scant seconds to capture the imagination and clicks of a searcher.
• Six Ways to Increase Marketing ROI
  August 17, 2004
  Growing companies need to concentrate on what they do best—which, often, isn't marketing. Worse yet, paid advertising, direct mail, publicity and event sponsorships are only a few of the channels vying for your marketing dollar. Today's information explosion and proliferation of media outlets add to the squeeze on marketing budgets.
• The Second Reason Why Customers Don’t Buy
  August 10, 2004
  In marketing, is persuasion all that it takes to convince a customer to buy? If that were the case, customers who were swayed by your logic would snap up your goods and services instantly. Yet a persuasive marketing strategy is clearly not enough.
• Networking for Dollars
  July 29, 2004
  Dream financiers. You know who they are: bankers, venture capitalists, those extraordinary high-net-worth individuals called angel investors.