By using this tutorial you will learn how to increase web traffic and click-through rates. In short you can increase your Adsense income by increasing Impressions, Click-through and Effective CPM. Improving your web statistics in any, or preferably, all of these three key areas will increase your Adsense revenue.
Increasing Impressions (Increasing web traffic)
Basically the impressions are the number of times your web pages with Adsense ads have been viewed. So it is directly proportional to the number or visitors to your web site. So, you can increase Impressions by increasing traffic to your web site.
- More web pages means more traffic. So, create more web pages, with relevant, laser focused content.
- Increase the link popularity for your web site
- List your website/s under relevant categories in more directories
- Set up a directory of relevant sites on your website and accept relevant reciprocal links
- Write articles relevant to your web site and submit in the article directories
Increasing Adsense click-through Even if your web site is receiving a lot of traffic, you will be earn only if your visitors clicks on the Adsense Ads and visits the advertiser web site. Clickthroughs are nothing but it is percentage of viewers who click on your Adsense ads. You can increase click-through by increasing the relevance of Adsense ads on your site, and by tweaking the format and placement of your ads. You can try different placements and colors of the ads, but be careful that the ads mixes with the content of your web site style.
Try to make the different pages with different kinds of content. And make sure that these content pages are very clearly focused. Then Google will be able to serve highly relevant AdWords to your visitors. And in this way your visitors will be more interested in the ads, which results in higher click through rates -- and more money for you!
Increasing Adsense CPM
You can also increase your Adsense income by increasing Adsense CPM. The effective CPM is a measure of your average earnings, per thousand clicks. The CPM can be increased by selecting topics (keywords) that attract high bids from Adsense advertisers in your web pages. You can use overture bid tool http://uv.bidtool.overture.com/d/USm/search/tools/bidtool/ to find the bid amount for your key words. On the internet there are a number of keyword research tools available, both free and paid, that you can use to find the high paid key words.
In short here is steps that you should follow to Increase your total Adsense revenue:
- Develop your web site using high paying key words
- Design layout of your web site and put the ads focusing on the maximum click-through
- Promote your web site in search engines and get more traffic on your web site
