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- What are Topical Search Engines?
- Topical search engines are search engines focused on a specific industry, sector or topic. While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines.
Subdomain hosting - How to use it?
A subdomain is the part of the website address before the domain name. For example, http://forum.domainname.com. Here, forum is a subdomain of the domainname.com. Subdomains are also known as the third level domains or canonical names.
- Ten Site Improvements You Can Make in 30 Minutes
September 12, 2004
This article is designed to be a checklist of sorts, allowing you to go through your Web site and give it a checkup; look for potential issues that may affect user experience, conversion rates and liability with site security; and, also, diagnose other issues or problems that you may not have thought about.
- Google Page Rank Is Dead
September 12, 2004
More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.
- Why Some Experts Are Completely Wrong About Linking
September 9, 2004
Why Some Experts Are Completely Wrong About Linking And How You Can Get Your Website Marketing Back on Track!
- Search Engines and Competitive Research
September 6, 2004
Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition.
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- Google IDs 1993 hit-and-run victim
October 10, 2004
Google, the Internet search engine, has done something that law enforcement officials and their computer tools could not: Identify a man who died in an apparent hit-and-run accident 11 years ago in this small town outside Yakima.
- Google 'Quiet' Period Over, Positive Predictions Follow
September 29, 2004
As of Tuesday, the analyst "quiet period" following Google's initial public offering (IPO) is now over. Investment banks are now free to release reports on the company, and several did: all of them were positive.
- Google bows to Chinese censorship
September 29, 2004
SAN FRANCISCO, California (AP) -- Google Inc.'s recently launched news service in China doesn't display results from Web sites blocked by that country's authorities, raising prickly questions for an online search engine that has famously promised to "do no evil."
- Google: mirror or lamp?
September 27, 2004
Google, the world's most popular search engine, hasn't even been around for a decade -- it was founded in 1998 -- yet it is already hard to remember life without it. It has its rivals, notably Yahoo, Microsoft, Ask Jeeves, which launched a test version in Japan last month, and now Amazon, whose fancy entry into the high-stakes field got off the ground Sept. 15.
- Ask Jeeves bets on smart search
September 27, 2004
Search engine site Ask Jeeves has overhauled its service and mascot. It has introduced a MyJeeves feature that lets users save search results, make notes about them and manage them like more familiar browser bookmarks.
- Searching for Continued Growth
September 26, 2004
Search came into its own in 2004, but will 2005 be as rosy without the Olympics and the election?
- Lifting the Google lid
September 15, 2004
Google Inc.'s auction-style IPO, despite investor complaints and delays by regulators, met the goals the company's founders had for their initial public offering, according to the investment bankers at WR Hambrecht & Co. who helped pioneer U.S. stock auctions.
- Amazon to Take Searches on Web to a New Depth
September 15, 2004
Amazon.com, the e-commerce giant, plans to take aim at the Internet search king Google with an advanced technology that the company says will take searches beyond mere retrieval of Web pages to let users more fully manage the information they find.
- FindWhat Launches Online/Offline Performance-Based Ads
September 15, 2004
Findwhat.com today added a pay-per-call lead generation service, allowing companies without an online presence to take advantage of its performance-based search offering.
- Yahoo Finance Launches 'Weekend Edition'
September 15, 2004
Yahoo INC -- "Weekend Edition" to Provide Weekend Users with Lifestyle-Related Personal Finance Content and Expand Advertising Platform for Yahoo Finance.
- Yahoo Tests Travel Search Engine
September 8, 2004
Yahoo Inc. is launching its first public beta of a travel search engine based on its recent acquisition of online travel company FareChase Inc.
- Marketers Fear Search Engines Obtain Sensitive Business Information
September 8, 2004
As search engines offer analysis into the performance of marketers' keyword ad campaigns, some search marketers worry Google and Yahoo obtain too much information about advertisers' businesses.
- Content Listings Loom Larger for Google
September 8, 2004
Google has pushed to expand the reach of its paid listings on content pages and entice more of its search advertisers to try them, as its content listings become more important for the company's growth.
- Geico gets green light to sue Google, Overture
September 6, 2004
Insurance giant Geico can sue Google and Overture Services for allegedly selling advertisements linked to its trademarks, a federal judge has ruled, CNET News.com has learned.
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- Search Engine Marketing and Trademarks
October 23, 2004
In today’s competitive markets, it’s a well-known fact that trademarks and well-known brand names can achieve a much higher conversion rate than with generic keywords. That statement makes a lot of sense.
- Seven Reasons Why Business Should Blog
October 10, 2004
Blog enthusiasts are excellent evangelist candidates. They're early adopters. Often, they're serial buzz spreaders, and they can funnel waves of others just like them toward your blog and your organization, especially if it's a small business.
- The Holistic Approach to Search Engine Marketing
September 12, 2004
Although "holistic" is often used to describe a particular approach to medicine (in which the emphasis is on treatment of the whole individual), it is also appropriate to apply it to other disciplines, including search engine marketing (SEM).
- Five Deadly Sales Letter Mistakes
September 12, 2004
To be effective, your sales letter must be opened, read, believed and acted upon. To do this, it must attract attention, warm the interest of the reader, create a desire for your product or service, and cause your prospect to take positive action. Following are "Five Deadly Sales Letter Mistakes":
- Technology to Drive Changes in Search Engine Marketing
September 9, 2004
Search engine marketing has matured and is now viewed as an important component in mainstream marketing. The environment is going to change becoming more complex as new features and improved technologies create new opportunities for E-Tailers, marketers and designers. Practically all forms of communication will be digital in the coming years.
- Conquering the search and e-mail marketing divide will convert more sales
September 9, 2004
By bringing their e-mail and search engine marketing programs more in sync, web retailers can see a positive impact on their online sales conversion rate.
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- Cascading Style Sheet Editors
September 2, 2004
Two CSS editors for the Mac, Western Civilisation's Style Master 3.5 and MacRabbit's CSSEdit 1.6.3, do an admirable job of streamlining the process of style-sheet creation. But Style Master provides a complete tool not only for creating styles, but also for learning the complexities of CSS.
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