Search Engine Optimization

• What are Topical Search Engines?
  Topical search engines are search engines focused on a specific industry, sector or topic. While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines.
• Subdomain hosting - How to use it?
  A subdomain is the part of the website address before the domain name. For example, http://forum.domainname.com. Here, forum is a subdomain of the domainname.com. Subdomains are also known as the third level domains or canonical names.
• Ten Site Improvements You Can Make in 30 Minutes
  September 12, 2004
  This article is designed to be a checklist of sorts, allowing you to go through your Web site and give it a checkup; look for potential issues that may affect user experience, conversion rates and liability with site security; and, also, diagnose other issues or problems that you may not have thought about.
• Google Page Rank Is Dead
  September 12, 2004
  More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.
• Why Some Experts Are Completely Wrong About Linking
  September 9, 2004
  Why Some Experts Are Completely Wrong About Linking And How You Can Get Your Website Marketing Back on Track!
• Search Engines and Competitive Research
  September 6, 2004
  Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition.
• What is branding?
  September 6, 2004
  According to the American Marketing Association, brand image is the perception of a brand in the minds of persons. The brand image is a mirror reflection of the brand personality or product being. It is what people believe about a brand-their thoughts, feelings, expectations.
• What MSN's search engine means to the Net
  September 6, 2004
  With billions of advertising dollars at stake from search engine revenues, expect the battle to be a particularly bloody one. Microsoft has long offered search engine capabilities on www.msn.com. But Bill Gates admitted that its current capabilities are crude at best.
• Top 5 Secrets To loading Your Web Site with Traffic Boosting Content!
  September 5, 2004
  If you've ever wondered how the experts load up their web sites so quickly, then today is your lucky day...I'm about to show you their top 5 secret resources...Act on this information right away and you'll have quality content published before dinner time, guaranteed!
• The Missing Ingredient in SEO
  September 4, 2004
  Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn’t matter; you’ll be bypassed by savvy searchers soon enough if you aren’t careful about content.
• Maximizing Your Search Engine Promotion Productiveness
  September 4, 2004
  An important element to being productive in search engine promotion is to continually stay focused on the goals of your web site campaigns. When I say "stay focused" though, what comes to mind? Most likely you are thinking, "Concentrate on what increases relevant traffic."
• A Powerful Structure to Search Engine Marketing Primer on effective SEM
  September 4, 2004
  In today’s extremely competitive markets, sometimes search engine marketers try to “cut corners” in an effort to save time and a bit of money. This is perfectly understandable, given the conditions they sometimes have to face, such as tight deadlines, limited budgets and overall difficult market conditions.
• What is the Hilltop Algorithm?
  September 4, 2004
  Hilltop algorithm is the patented algorithm provided for Google’s use by its creators, Krishna Bharat and George A. Mihaila. It is an algorithm that finds so-called expert documents related to particular keyword topics.
• Is Google Ready to Take On Yahoo! and MSN?
  September 3, 2004
  Browse the headlines of any online or print news source and you would be hard pressed to not hear about Google’s IPO. If you were to go home tonight and turn on the TV to watch your favorite sitcom, there is now a chance you might hear something about Google.
• Why bending some SEO rules is OK
  September 3, 2004
  Most professional search engine optimizers know how to obtain high rankings in Google using tricks that break Google’s inclusion guidelines. Testing methods are important and “throwaway’” domains are often used for testing purposes. If a professional search engine optimizer does not know how far he/she can go before seeing a penalty, they are not going to be able to optimize a website to the maximum possible.
• How Bid Management Tools Can Help Your SEO
  September 3, 2004
  If you participate in a PFP (Pay for Placement) ad program such as offered by Overture or a few other companies, bid management tools (BMT) can simplify your life quite a bit, while at the same time, they might help increase your ROI.
• Natural Search - The Great Equalizer
  September 2, 2004
  Welcome to the world of natural search - a world where mom-and-pop shops compete with million-dollar companies, and where million-dollar companies compete with billion-dollar corporations. And, while many will argue to the contrary, the playing field is more or less level. Small companies can and do dominate their behemoth competitors in this world, for a variety of reasons.
• SEO's Relationship with Website Architecture
  September 1, 2004
  Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEOs relationship with web design is a natural one.
• Why Writing for the Web is Different than Print
  September 1, 2004
  As you sit down and start thinking how you are going to write the content for your new website, or if you are contemplating a complete redesign of your existing site, there are a number of important things you need to know before you even start writing.
• Yahoo!'s Web Rank Toolbar
  September 1, 2004
  In case you haven’t noticed yet, Yahoo has been hard at work lately. If you missed it, Yahoo now has its own toolbar. In a similar fashion the Google toolbar works, Yahoo just introduced Web Rank(tm). Web Rank happens to be Yahoo’s new search engine algorithm, as well as the name it gave its new toolbar.
• Reciprocal Linking is Dead
  September 1, 2004
  If you’re struggling to get more reciprocal links for your website, I have some good news. Reciprocal linking as a search engine optimization tactic is dead. It’s a huge waste of time and it doesn’t work.

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