SEO Tips & Techniques

• What are Topical Search Engines?
  Topical search engines are search engines focused on a specific industry, sector or topic. While many marketers are scrambling for links, any links, an area that is often overlooked is topic-specific search engines.
• Google Page Rank Is Dead
  September 12, 2004
  More and more we tend to see NO consistency with page ranking at all. Please don't confuse the difference between "page ranking" & "search engine ranking". The two are completely different.
• Search Engines and Competitive Research
  September 6, 2004
  Search engines can tell you a lot about your competition, if you know what to look for. A panel of experts offers tips on profiling your competition.
• What MSN's search engine means to the Net
  September 6, 2004
  With billions of advertising dollars at stake from search engine revenues, expect the battle to be a particularly bloody one. Microsoft has long offered search engine capabilities on www.msn.com. But Bill Gates admitted that its current capabilities are crude at best.
• Top 5 Secrets To loading Your Web Site with Traffic Boosting Content!
  September 5, 2004
  If you've ever wondered how the experts load up their web sites so quickly, then today is your lucky day...I'm about to show you their top 5 secret resources...Act on this information right away and you'll have quality content published before dinner time, guaranteed!
• The Missing Ingredient in SEO
  September 4, 2004
  Load all the keywords you want. Set up all the landing pages you want. Create enough ways for your prospects to find you at the top of Google. It doesn’t matter; you’ll be bypassed by savvy searchers soon enough if you aren’t careful about content.
• A Powerful Structure to Search Engine Marketing Primer on effective SEM
  September 4, 2004
  In today’s extremely competitive markets, sometimes search engine marketers try to “cut corners” in an effort to save time and a bit of money. This is perfectly understandable, given the conditions they sometimes have to face, such as tight deadlines, limited budgets and overall difficult market conditions.
• Is Google Ready to Take On Yahoo! and MSN?
  September 3, 2004
  Browse the headlines of any online or print news source and you would be hard pressed to not hear about Google’s IPO. If you were to go home tonight and turn on the TV to watch your favorite sitcom, there is now a chance you might hear something about Google.
• SEO's Relationship with Website Architecture
  September 1, 2004
  Search engine optimization for today's search engine robots requires that sites be well-designed and easy-to-navigate. To a great degree, organic search engine optimization is simply an extension of best practices in web page design. SEOs relationship with web design is a natural one.
• Why Writing for the Web is Different than Print
  September 1, 2004
  As you sit down and start thinking how you are going to write the content for your new website, or if you are contemplating a complete redesign of your existing site, there are a number of important things you need to know before you even start writing.
• Yahoo!'s Web Rank Toolbar
  September 1, 2004
  In case you haven’t noticed yet, Yahoo has been hard at work lately. If you missed it, Yahoo now has its own toolbar. In a similar fashion the Google toolbar works, Yahoo just introduced Web Rank(tm). Web Rank happens to be Yahoo’s new search engine algorithm, as well as the name it gave its new toolbar.
• Search: Bigger Means Smaller
  August 15, 2004
  Search is so tremendous, the only thing it can do now is get smaller. By smaller, I'm not talking about spending on paid search. Jupiter Research (a Jupitermedia Corp. division) expects advertisers will spend $2.6 billion on search by the end of this year, rising to $5.5 billion in 2009.
• 3 Steps to Optimizing Your Web Site's Search
  August 8, 2004
  Are you going to help people find what they are looking for quickly and easily, or not? Most marketers and content managers don't know if their web site search is frustrating their users or helping them find what they are seeking.
• Avoid Search Engine Blacklisting
  August 8, 2004
  The best way to avoid being blacklisted by the search engines is to avoid using some questionable techniques that were once popular to gain high rankings. Even if your website is not blacklisted by using some of the techniques below, it may be penalized (buried in the rankings) so your traffic will suffer all the same.
• Common-sense Search Engine Optimization
  Updated August 5, 2004
  For years, when people thought about search engine optimization, in all likelihood, gateway pages, doorway pages or informational pages probably came to mind. If you're a search engine optimization specialist, you've probably had clients requesting that you create these types of pages for them.
• Ad strategy makes Google a powerhouse
  August 2, 2004
  As a tech-savvy professional photographer, Jeff Singer knew he needed a Web site to promote his business.
• Should You Be Worried About Being Banned?
  The SEO world is full of speculation, conjecture and educated best guesses. It's not surprising then, that the average webmaster/site owner can find the whole business of SEO overwhelming and intimidating.

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