Updated July 27, 2004
Overture announced the launch of Search Optimizer, an enhanced campaign optimization product designed to help advertisers maximize the effectiveness of their Overture sponsored search campaigns. Search Optimizer is supposed to generate greater value for Overtures advertisers by providing them with campaign management solutions and valuable information to better advise their marketing decision-making process.
"Overture is always looking for ways to help our advertisers use sponsored search campaign management to enable them to focus on running their businesses," said Steven Mitgang, senior vice president and general manager of Overture Performance Marketing. "Search Optimizer fulfills this need by helping advertisers increase the performance of their sponsored search campaigns and save time, ultimately enabling them to more efficiently meet their business objectives."
The product builds on the core foundation of the campaign performance metrics provided in Marketing Console, which was launched in November 2003.
Search Optimizer is a subscription based product and is available in the U.S. directly through Overture Performance Marketing and will soon be available through select search engine marketing partners.
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